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Pounds against Poverty

What could you go without this Christmas?

A turkey dinner? A Christmas tree? The toy your child has been asking for since August?

The average UK family spends £753 on Christmas.

Yet many of the 23% of people living in poverty in Wales will struggle to afford the basics, let alone the luxuries that many of us are fortunate enough to take for granted. Rising costs and the pressure to spend make Christmas a dark time for people living in poverty.

It’s not right.

Poverty occurs everywhere in Wales and it affects all of us

Poverty doesn’t just affect the homeless and unemployed – it affects ordinary working people, people like you, people who never anticipated struggling financially.

It’s unjust for the 700,000 people directly affected and it has a wide-reaching impact on economic growth and public spending, costing Wales around £3.6 billion a year.

We’ve made great strides in finding solutions to end poverty in Wales, developed actionable ideas to provide the support, education and employment opportunities that people need to move out of poverty. But we need your help to do more.

This Christmas, make a greater impact with your pounds

If, like us, you believe no one should go without the things that matter most at Christmas, please donate what you can before Tuesday 2nd January to help us end inequality and give those living in poverty a voice.

How you can help

Click on the image or the links below to:

– Give a one-off gift

– Support us with a regular gift

Buy a gift certificate  for a friend or in place of Christmas cards

Together, we can make 2018 a more prosperous year for everyone in Wales.



In Print

Supporter Magazine

Exchange Issue 10, Spring 2018

“Refreshing, timely and balanced – Exchange has its finger on the pulse” The latest edition of our exclusive supporters’ magazine brings together a range of contributors to explore some of the most current and important issues in Welsh public life. Read more »

Exchange – Issue 9

Well-being in Wales The latest edition of our exclusive supporters’ magazine looks at well-being in Wales from a range of different perspectives. Our excellent range of contributors looks at health and social care in Wales while considering different aspects of Read more »

More from the Supporter Magazine »

Other Publications

Poverty in Wales 2018

The Joseph Rowntree Foundation’s latest report provides an up-to-date analysis on the current status of poverty in Wales The report looks back over the last twenty years, examining the poverty trends in Wales, comparing Wales with the rest of the Read more »

More from Other Publications »


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April 19th 2018

Prevention & inclusion: lessons for tackling poverty

This event is now fully booked sorry. Keynote address by Lord John Bird   with Sophie Howe, Future Generations Commissioner Kindly sponsored by Mark Isherwood AM The Bevan Foundation and The Big Issue Cymru invite you to a presentation by Lord Read more »